Market Entry Day and Nordic Health EXPO Osaka
Market Entry Day on 24th June 2025
The Market Entry Day is for Nordic healthcare and life science startups and scaleups visiting Japan on this occasion to get first-hand understanding of the Japanese healthcare system, market and regulatory environment through a one-day meeting program onsite in Japan.
The experience and knowledge gained through the program aims to build a base for further investigation for Nordic companies considering to enter the Japanese market or in other ways do business with Japanese partners.
The program will include a seminar on Japan's regulatory system, visits to a hospital, a care center, and a Japanese AI healthtech startup, and a networking session.
Practical information for onsite attendees
8:30: Kick off meeting at Business Sweden, Tokyo
10:30: Benesse Aria Gokokuji visit (Benesse is owned by EQT of Sweden); Study visit to Nursing home with introduction to AI use to increase quality of care, train and retain staff
12:00: Lunch
14:00: Pharmaceuticals and Medical Devices Agency (PMDA) meeting and an Introduction to Japan's regulatory system
16:00: Juntendo University Hospital visit Hospital study visit with brief on Japan healthcare system
18:00: Business Sweden wrap up presentation and highlights on trends in Japan’s healthcare market
18:30: Finger food reception with Member companies of Japan’s leading innovation hub
20:00: End of program
Nordic Health EXPO on 25th and 26th June 2025
Nordic Japanese Forum and discussion showcasing 6 thematic focus areas in the Nordic Expo Pavilion in Osaka
Future of Cancer Care
Identifying and outlining opportunities for future collaborations and innovations related to cancer
Nordic innovations in Healthcare
CareTech/hospital@home
Health data utilisation and AI solutions
Increase awareness and understanding of how health data and AI can drive healthcare innovation while showcasing successful projects from Nordic research institutes and enterprise
Sustainable healthcare
Showcase successful examples of sustainable healthcare solutions from Nordic regions and leading life science companies
Antimicrobial resistance
Identifying and outlining opportunities for future collaborations and innovations in combating antimicrobial resistance
Healthcare equity
Health equity and access to health services in the Nordic region by sharing successful patient-centric strategies, highlighting patient perspectives
